About VS Marketing

A marketing team built by people who’ve actually built businesses.

VS Marketing is led by serial entrepreneurs with over 100 years of combined experience building, growing, and selling companies. We’ve lived the pressure of payroll, slow seasons, and “do we bet on this or not?” decisions.

We’ve built and sold software, intelligence, tech, services, cybersecurity, and other businesses—and now we put that experience to work for you.

100+ years of combined founder and operator experience.
Hands-on work marketing businesses for growth, for sale, and for long-term sustainment.
Advising dozens of small businesses each year on strategy and “business rescue” efforts.

Book a call with the owners See how we help

You’ll talk to someone who’s run a business, not just an ad account.

Our background

We didn’t start as marketers. We started as owners.

Before VS Marketing, our owners built and sold companies in software, intelligence, tech, services, cybersecurity, and more. Marketing was never “theory”—it was survival.

Over the years, we’ve launched new products, opened new locations, turned around struggling businesses, and helped owners get ready to sell. We’ve hired teams, made payroll, weathered slow seasons, and said “no” to shiny ideas that wouldn’t move the needle.

Along the way, we kept seeing the same problem: small businesses being sold complicated marketing they didn’t understand and couldn’t maintain, instead of simple systems that drive leads, jobs, and long-term value.

VS Marketing exists to fix that. We bring big-company strategy and technology down to the level where it actually matters: the day-to-day reality of small and local businesses.

Experience you can lean on

Over 100 years of combined founder & operator experience.

We’re not an agency of career interns. Our leadership team has spent decades building companies, fixing broken ones, and guiding owners through growth, exits, and everything in between.

100+

Years combined

Founders and senior leaders with decades of real-world experience running and growing businesses.

Dozens

Of businesses advised each year

We regularly help small businesses with strategy, operations, and marketing—often in high-pressure situations.

Multiple

Successful exits

We’ve marketed businesses not just to grow, but to make them more sellable and attractive to buyers.

Our lens

We market businesses for growth, sale, and sustainment.

Because we’ve been owners, we don’t see marketing as “campaigns.” We see it as a tool for three things: growing, making the business more valuable, and keeping it healthy over the long haul.

Growth

More leads, better jobs, and stronger demand. We design systems that increase the volume and quality of opportunities coming your way, without creating chaos you can’t handle operationally.

Sale

A business that’s easy to sell has clear positioning, repeatable lead generation, and predictable operations. We structure marketing so buyers see a machine, not a mess held together by the owner.

Sustainment

Not every year is a record-breaker—and that’s okay. We build sustainable systems that keep the business stable through slow seasons, staff changes, and shifting markets, instead of chasing every trend.

Business & operations

We’re often brought in when the business needs a “rescue.”

Every year, we advise dozens of small businesses on strategy and operations—often when things are messy, urgent, or both.

Sometimes that looks like tightening up pricing, processes, and positioning so the business can get back to healthy margins. Other times, it’s preparing an owner to sell, step back from the day-to-day, or hand things off to a new leader.

Marketing is rarely the only problem—and rarely the only solution. Because we understand operations, staffing, and cash flow, we can recommend marketing that fits the whole picture, not just the front-end.

That means we’re comfortable saying, “Let’s fix this internal bottleneck before we pour more leads on the fire.” It’s not always what people want to hear, but it’s usually what saves the business the most pain (and money).

What we stand for

No fads. No fluff. Just what works in the real world.

Our values come from owning and operating businesses ourselves, not from agency trends or conference slides.

Plain English, always

We explain things the way we’d want them explained to us as owners. If we can’t describe it in simple terms, we don’t recommend it.

Results over noise

We care about phones ringing, forms coming in, and calendars filling up—not vanity metrics. If something isn’t working, we say so and adjust.

Built for small business realities

Limited time, real budget constraints, staffing ups and downs—we plan around all of it. We’d rather do a few things well than stack on a dozen half-baked tactics.

Long-term mindset

We want you to be happy with us a year from now, not just after the first month. That means sustainable strategies, not quick burns.

Owner-level care

We treat your business like something someone built with their own hands—because ours were. We don’t gamble with your reputation or resources.

Honest conversations

We’ll tell you when we think you’re ready to invest more—and when we think you’re not. The goal is a healthy business, not just a bigger contract.