What makes VS Marketing different from a traditional marketing agency?

We build the software-not just the campaigns. Most agencies stop at ads and content; we ship PWAs, dashboards, internal tools, CRM integrations, and custom AI as part of integrated growth systems. Marketing, automation, and engineering work together under one roof. We're operators who've built and sold businesses, focused on measurable outcomes: patient & client acquisition, operational efficiency, and revenue growth.

Who do you work with?

Established healthcare and wellness businesses-med spas, IV therapy, personalized wellness centers, dental practices, dermatology, behavioral health, physical therapy, functional medicine, and more. Typically practices with 10–200 employees that already invest in marketing and want measurable ROI.

Do you only do marketing?

Marketing is one pillar-not the whole system. We design and ship production software: progressive web apps, executive dashboards, internal tools, CRM integrations, and custom AI workflows. Martech and software engineering under one roof, so nothing gets lost between your agency and a separate dev shop.

How does AI fit into what you do?

AI isn't a separate product-it's embedded across the growth system. From AI search optimization and automated follow-up to workflow automation and executive reporting, we apply AI where it creates measurable value for your practice.

What does a strategy session involve?

A focused 20–30 minute conversation about your practice, current marketing, technology, and growth goals. No pitch deck. No hard sell. Just clarity on where you are, what's possible, and whether we're the right partner.

How do you measure success?

We track metrics that matter to practice leaders: new patient & client inquiries, cost per acquisition, return on ad spend, conversion rates, and revenue impact. Executive-level reporting-not pages of data you can't act on.

Med Spas & Aesthetics

+47% new client inquiries

A growing aesthetic practice needed predictable client acquisition across two locations-not fragmented campaigns with unclear ROI.

Client: Multi-location med spaTimeframe: 6 months

The challenge

Where they started.

The practice was investing in marketing across multiple vendors: one for SEO, another for Google Ads, and a separate website provider. None of the systems connected. Leadership couldn't attribute inquiries to specific channels, and conversion from website visitors to booked consultations was below 3%.

+47%

New client inquiries

2.8×

Website conversion rate

-31%

Cost per consultation

Our approach

What we built.

1
Audited existing marketing spend, tracking, and conversion paths across both locations
2
Restructured Google Ads around high-intent treatment keywords with location-specific campaigns
3
Built treatment-specific landing pages with clear consultation CTAs and social proof
4
Implemented unified SEO and AEO strategy targeting local and treatment-specific queries
5
Connected CRM tracking to attribute inquiries from first touch through booked appointment

Capabilities

Services in the growth system.

Marketing strategy
SEO & AEO
Google Ads management
Landing page development
CRM integration & attribution

Med Spas & Aesthetics →Related solution →

Want results like these for your practice?

Schedule a strategy session to discuss your goals and market.

Schedule Strategy Session