What makes VS Marketing different from a traditional marketing agency?

We build the software-not just the campaigns. Most agencies stop at ads and content; we ship PWAs, dashboards, internal tools, CRM integrations, and custom AI as part of integrated growth systems. Marketing, automation, and engineering work together under one roof. We're operators who've built and sold businesses, focused on measurable outcomes: patient & client acquisition, operational efficiency, and revenue growth.

Who do you work with?

Established healthcare and wellness businesses-med spas, IV therapy, personalized wellness centers, dental practices, dermatology, behavioral health, physical therapy, functional medicine, and more. Typically practices with 10–200 employees that already invest in marketing and want measurable ROI.

Do you only do marketing?

Marketing is one pillar-not the whole system. We design and ship production software: progressive web apps, executive dashboards, internal tools, CRM integrations, and custom AI workflows. Martech and software engineering under one roof, so nothing gets lost between your agency and a separate dev shop.

How does AI fit into what you do?

AI isn't a separate product-it's embedded across the growth system. From AI search optimization and automated follow-up to workflow automation and executive reporting, we apply AI where it creates measurable value for your practice.

What does a strategy session involve?

A focused 20–30 minute conversation about your practice, current marketing, technology, and growth goals. No pitch deck. No hard sell. Just clarity on where you are, what's possible, and whether we're the right partner.

How do you measure success?

We track metrics that matter to practice leaders: new patient & client inquiries, cost per acquisition, return on ad spend, conversion rates, and revenue impact. Executive-level reporting-not pages of data you can't act on.

Dentistry & Orthodontics

3.2× return on ad spend

A dental group with strong clinical reputation was spending on Google Ads without clear visibility into which campaigns drove new patients versus wasted spend.

Client: Multi-provider dental groupTimeframe: 4 months

The challenge

Where they started.

Google Ads were managed with broad keyword targeting and generic landing pages. The front desk tracked calls manually, so there was no reliable connection between ad clicks and booked new patient appointments. Leadership suspected significant waste but lacked data to restructure confidently.

3.2×

Return on ad spend

+38%

New patient appointments from ads

-42%

Wasted ad spend

Our approach

What we built.

1
Implemented call tracking and CRM attribution from ad click to booked appointment
2
Restructured campaigns by service line (general, cosmetic, orthodontics) with dedicated budgets
3
Built service-specific landing pages aligned with ad messaging and patient intent
4
Paused underperforming keywords and reallocated budget to high-converting terms
5
Established monthly reporting tied to new patient revenue, not click metrics

Capabilities

Services in the growth system.

Google Ads restructure
CRM attribution setup
Landing page development
Analytics & ROI reporting
Monthly performance reviews

Dentistry & Orthodontics →Related solution →

Want results like these for your practice?

Schedule a strategy session to discuss your goals and market.

Schedule Strategy Session